Advertising & Promotion Textbooks

Browse New & Used Advertising & Promotion Textbooks

Advertising and promotion textbooks are a great way of gaining an appreciation for this fascinating subject. Advertising surrounds us in our everyday life. Some of it is very blatant and impossible not to see, whereas other forms of advertising and promotion can be very subtle. No matter what form it takes, advertising and promotion is big business with large companies spending millions each year on building up recognition of their brands. It is also a discipline which has seen some major changes within the past decade. The introduction of social media has opened up a whole new range of possible channels and promotion types for advertisers. Chances are while you have been browsing the internet today looking for affordable textbooks you will have seen several brands advertising themselves already. Our extensive range of discounted advertising and promotion textbooks explore the development of this fascinating subject and will prepare you for an exciting career. All of our new and used textbooks are in great condition and we will deliver them to your door. At the end of your course we can buy back your advertising and promotions books.

Results 101 - 150 of 326 for Advertising & Promotion Textbooks
101.
Branding and Advertising by Hansen, Flemming, Christens... ISBN: 9788763001182 List Price: $42.00
102.
Introduction to Advertising and Promotion Management by Belch, George E., Belch, Mi... ISBN: 9780256079722 List Price: $60.95
103.
Otto Kleppners Advertising Procedure - J. Thomas Russell by Russell, J. Thomas, Verrill... ISBN: 9780136432555 List Price: $42.00
104.
Mass Advertising as Social Forecast: A Method for Future Research by Fowles, Robert B., Fowles, Jib ISBN: 9780837185958
105.
CLIO, Vol. 2 by Unknown ISBN: 9780866361262 List Price: $40.00
106.
Broadcast Advertising: A Comprehensive Working Textbook by Zeigler, Sherilyn K., Howar... ISBN: 9780471841364 List Price: $27.50
107.
Advertising Copywriting by Burton, Philip W. ISBN: 9780471841524 List Price: $51.50
108.
New Icons?: The Art of Television Advertising by Rutherford, Paul ISBN: 9780802029287 List Price: $55.00
109.
Practice Of Advertising by Mackay, Adrian ISBN: 9780750661737 List Price: $54.95
110.
What's in a Name? Advertising and the Concept of Brands by Jones, John Philip, Slater,... ISBN: 9780765611123 List Price: $47.95
111.
What's in a Name? Advertising and the Concept of Brands by Jones, John Philip, Slater,... ISBN: 9780765609731 List Price: $98.95
112.
Persuasive Signs The Semiotics of Advertising by Beasley, Ron, Danesi, Marcel ISBN: 9783110173406 List Price: $67.00
113.
Lord of Attention Gerald Stanley Lee and the Crowd Metaphor in Industrializing America by Bush, Gregory W. ISBN: 9780870237249 List Price: $35.00
114.
Contemporary Advertising by Bovee, Courtland L., Arens,... ISBN: 9780256033021 List Price: $57.95
115.
Contemporary Advertising-package (new) by Bovee, Courtland L. ISBN: 9780256160260 List Price: $64.95
116.
Advertising:the Business of Brands by Bendinger, Bruce H., Maxwel... ISBN: 9781887229043 List Price: $35.00
117.
Cross-Cultural Content Analysis of Advertising from the United States and India by Ahmed, Niaz ISBN: 9781581120844 List Price: $19.95
118.
Advalue by Butterfield, Leslie ISBN: 9780750655019 List Price: $45.95
119.
MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb by Duncan, Tom ISBN: 9780072501070 List Price: $128.55
120.
Advertising Manager's Handbook by Bly, Robert W. ISBN: 9780137571888 List Price: $79.95
121.
Advertising Today by Jefkins, Frank ISBN: 9780700202850 List Price: $38.50
122.
Advertising Principles & Practice by Burnett, John, Moriarty, Sa... ISBN: 9780131465602 List Price: $177.33
123.
Book of Gossage A Compilation-Which Includes "Is There Any Hope for Advertising? by Gossage, Howard L., Bending... ISBN: 9780962141539 List Price: $37.50
124.
Essentials of Contemporary Advertising by Arens, William F., Schaefer... ISBN: 9780073136660 List Price: $140.94
125.
Advertising Excellence by Bovee, Courtland L. ISBN: 9780070068476 List Price: $72.00
126.
Advertising in the Broadcast and Cable Media - Elizabeth J. Heighton - Paperback - 2nd ed by Heighton, Elizabeth J., Cun... ISBN: 9780534029142 List Price: $34.95
127.
Kleppner's Advertising Procedure by Russell, J. Thomas, Lane, W... ISBN: 9780131404120 List Price: $164.80
128.
Events Management : Principles and Practice by Rashid, Tahir, Raj, Razaq, ... ISBN: 9781446200728
129.
Contemporary Advertising by Bovee, Courtland L., Arens,... ISBN: 9780256091960 List Price: $60.95
130.
Advertising: Principles and Practice - William D. Wells - Hardcover by Wells, William, Burnett, Jo... ISBN: 9780130145499 List Price: $52.00
131.
Creative Advertising: Theory and Practice by Moriarty, Sandra E. ISBN: 9780131889477 List Price: $42.00
132.
Advertising Cultures Gender, Commerce, Creativity by Nixon, Sean ISBN: 9780761961970 List Price: $129.00
134.
Advertising Account Planning : Planning and Managing an Imc Campaign by Kelley, Larry D., Jugenheim... ISBN: 9780765640352 List Price: $220.95
135.
Rene Gnam's Direct Mail Workshop by Gnam, Rene ISBN: 9780137734337 List Price: $22.95
136.
Planning Media Strategy and Imagination by Donnelly, William J. ISBN: 9780135678350 List Price: $91.00
137.
Jewish Mad Men : Advertising and the Design of the American Jewish Experience by Steinberg, Kerri P. ISBN: 9780813563756 List Price: $29.95
138.
Routledge Handbook of Events by Page, Stephen, Connell, Joanne ISBN: 9781138832817
139.
Advertising Manager's Handbook - Robert W. Bly - Hardcover by Bly, Robert W. ISBN: 9780130073457 List Price: $79.95
140.
Markets and the Arts of Attachment by McFall, Liz, Cochoy, Franck... ISBN: 9781138904293
141.
Recent Developments in the Economics of Advertising by Anderson, Simon P. ISBN: 9781783478873 List Price: $375.00
142.
Practical Guide to Event Promotion by Jackson, Nigel ISBN: 9781138915336
143.
ADVERTISING MANAGEMENT by Batra, Rajeev, Myers, John ... ISBN: 9780133057157 List Price: $130.00
144.
Mega-Events and Globalization : Capital and Spectacle in a Changing World Order by Gruneau, Richard, Horne, John ISBN: 9781138067882
145.
Sad Men by Roberts, Dave ISBN: 9780857501752
146.
Event Studies : Theory, Research and Policy for Planned Events by Getz, Donald, Page, Stephen ISBN: 9781138899162
147.
Advertising+promotion by Belch, George E., Belch, Mi... ISBN: 9780256218992 List Price: $90.00
148.
Promotional Strategy by Chiesl, Newell ISBN: 9780023224010
149.
Advertising : Concepts and Strategies by Berkman, Harold W., Gilson,... ISBN: 9780075550297
150.
Event Studies : Theory, Research and Policy for Planned Events by Getz, Donald, Page, Stephen ISBN: 9781138899155
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