Advertising & Promotion Textbooks

Browse New & Used Advertising & Promotion Textbooks

Advertising and promotion textbooks are a great way of gaining an appreciation for this fascinating subject. Advertising surrounds us in our everyday life. Some of it is very blatant and impossible not to see, whereas other forms of advertising and promotion can be very subtle. No matter what form it takes, advertising and promotion is big business with large companies spending millions each year on building up recognition of their brands. It is also a discipline which has seen some major changes within the past decade. The introduction of social media has opened up a whole new range of possible channels and promotion types for advertisers. Chances are while you have been browsing the internet today looking for affordable textbooks you will have seen several brands advertising themselves already. Our extensive range of discounted advertising and promotion textbooks explore the development of this fascinating subject and will prepare you for an exciting career. All of our new and used textbooks are in great condition and we will deliver them to your door. At the end of your course we can buy back your advertising and promotions books.

Results 51 - 100 of 326 for Advertising & Promotion Textbooks
51.
Contemporary Advertising by Arens, William F., Weigold,... ISBN: 9780073529912 List Price: $191.25
52.
Events Management 3rd Edition by Bowdin, Glenn ISBN: 9781856178181 List Price: $52.95
53.
Advertising A Cultural Economy by McFall, Liz ISBN: 9780761942542 List Price: $93.95
54.
Art Direction by Mahon, Nik ISBN: 9782940411214
55.
Advertising Principles & Practice by Wells, William, Burnett, Jo... ISBN: 9780130477224 List Price: $149.35
56.
Advertising and Promotion An Integrated Marketing Communications Perspective by Belch, George E., Belch, Mi... ISBN: 9780073049724
57.
Events Management : Principles and Practice by Rashid, Tahir, Raj, Razaq, ... ISBN: 9781446200735
58.
Creative Advertising: Theory and Practice by Moriarty, Sandra E. ISBN: 9780131899117 List Price: $45.00
60.
Advertising: Principles and Practice by Wells, William, Burnett, Jo... ISBN: 9780130162052 List Price: $64.00
61.
Advertising Cultures Gender, Commerce, Creativity by Nixon, Sean ISBN: 9780761961987 List Price: $39.95
62.
Tested Advertising Methods by Caples, John, Hahn, Fred E. ISBN: 9780132446099 List Price: $29.95
63.
Brand-Driven Innovation by Roscam Abbing, Erik ISBN: 9782940411283
64.
Advertising Account Planning A Practical Guide by Kelley, Larry D., Jugenheim... ISBN: 9780765617309 List Price: $42.95
65.
Cutting Edge Advertising by Aitchison, Jim, French-Blak... ISBN: 9780130128973 List Price: $29.99
66.
Key Concepts in Special Events Management by Quinn, Bernadette ISBN: 9781849205597
67.
Advertising and Marketing Communication Management - John H. Murphy - Hardcover by Murphy, John H., Cunningham... ISBN: 9780030510694 List Price: $65.50
68.
Event Policy: From Theory to Strategy by Mcgillvray, David, Foley, M... ISBN: 9780415548335 List Price: $47.95
69.
Advertising Strategy Creative Tactics From the OUtside/In by Altstiel, Tom, Grow, Jean ISBN: 9781412917964 List Price: $66.95
70.
Advertising - William M. Weilbacher - Hardcover - 2nd ed by Weilbacher, William M. ISBN: 9780024252500 List Price: $42.00
71.
Advertising - S. Watson Dunn - Hardcover - 6th ed by Dunn, S. Watston, Barban, A... ISBN: 9780030016738 List Price: $56.00
72.
Planning for ROI by Wells, William ISBN: 9780136794738 List Price: $19.00
73.
Basic Advertising (s09) by Jugenheimer, Donald W., Whi... ISBN: 9780538190909 List Price: $39.95
74.
How to Put Your Bk.together+get Job... by Paetro, Maxine, Bendinger, ... ISBN: 9780962141515 List Price: $21.95
75.
Cases in Advertising+promotion Mgmt. by Quelch, John, Farris, Paul W. ISBN: 9780256122725 List Price: $69.95
76.
Advertising and Promotion Communicating Brands by Hackley, Chris ISBN: 9780761941545 List Price: $46.95
78.
Advertising: Its Role in Modern Marketing by Dunn, S. Watson, Barban, Ar... ISBN: 9780030307485 List Price: $74.50
79.
Advertising by Field ISBN: 9780137232307 List Price: $30.20
80.
Advertising by Norris, James D. ISBN: 9780130160560 List Price: $81.00
81.
Advertising Censorship by Soley, Lawrence ISBN: 9780972051606 List Price: $5.95
82.
Contemporary Advertising by Arens, William F. ISBN: 9780256262537 List Price: $82.25
83.
Contemporary Advertising-text Only by Arens, William F., Bovee, C... ISBN: 9780256134124 List Price: $67.95
84.
Copy Workshop Workbook,new Ed. by Bendinger, Bruce H., Matthe... ISBN: 9780962141546 List Price: $33.00
85.
How to Make Your Advertising Make Money by Caples, John ISBN: 9780134235905 List Price: $13.95
86.
Advertising: A Decision-Making Approach by Patti, Charles H., Frazer, ... ISBN: 9780030716874 List Price: $79.50
87.
Direct Marketing Management by Roberts, Mary L., Berger, Paul ISBN: 9780132147842 List Price: $84.00
88.
Contemporary Advertising by Arens, William F., Whidden,... ISBN: 9780256182576 List Price: $69.95
89.
Advertising by O'Guinn, Thomas C., Allen, ... ISBN: 9780538869089 List Price: $71.36
90.
Copywriting for the Electronic Media A Practical Guide by Meeske, Milan D. ISBN: 9780534507541 List Price: $71.95
91.
Advertising Principles & Practice by Wells, William, Burnett, John ISBN: 9780130835710 List Price: $120.00
92.
Broadcast Advertising by Zeigler, Sherilyn K., Howar... ISBN: 9780813800738 List Price: $19.95
94.
Events Feasibility and Development : From Strategy to Operations by O'Toole, William ISBN: 9780750666404 List Price: $49.95
95.
Clio by Unknown ISBN: 9780866361248 List Price: $45.00
96.
Advertising Account Planning : Planning and Managing an IMC Campaign by Kelley, Larry D., Jugenheim... ISBN: 9780765625632 List Price: $99.95
97.
The Advertising and Consumer Culture Reader by Turow, Joseph, McAllister, ... ISBN: 9780415963299
98.
The Advertising Handbook by Hardy, Jonathan, Hawkin, Sa... ISBN: 9780415423113 List Price: $45.95
99.
Promotion Management and Marketing Communications - Terence A. Shimp - Hardcover by Shimp, Terence A., DeLozier... ISBN: 9780030694141 List Price: $56.00
100.
Werbeworterbuch Advertising Dictionary: Deutsch, English, Francais by Koschnick, Wolfgang J. ISBN: 9783110143416
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