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9780679740421
Where the Suckers Moon The Life and Death of an Advertising Campaign
by Rothenberg, Randall
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Product details
- ISBN-13: 9780679740421
- ISBN: 0679740422
- Publication Date: 1995
- Publisher: Random House Inc
AUTHOR
SUMMARY
"A superb reporting job...horribly hilarious...an in-depth yet wide-canvas look at the assumptions, personalities, philosophies, successes and failures of advertising."Rothenberg, Randall is the author of 'Where the Suckers Moon The Life and Death of an Advertising Campaign', published 1995 under ISBN 9780679740421 and ISBN 0679740422.
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