187914
9780761923831
Using Qualitative Research in Advertising Strategies, Techniques, and Applications
by Morrison, Margaret Ann, Haley, Eric, Bartel Sheehan, Kim
512607
List Price
Discount
53% Off
You Save
$20.25
About this item
- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 54%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
496390
List Price
Discount
60% Off
You Save
$23.00
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
Product details
- ISBN-13: 9780761923831
- ISBN: 0761923837
- Publication Date: 2002
- Publisher: Sage Pubns
AUTHOR
SUMMARY
In this text, the author describes what qualitative research techniques are designed to do and how they aid in uncovering insights useful for advertising strategy development, creative development, and concurrent and post-campaign evaluation.Morrison, Margaret Ann is the author of 'Using Qualitative Research in Advertising Strategies, Techniques, and Applications', published 2002 under ISBN 9780761923831 and ISBN 0761923837.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
