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9781412916349
Social Marketing in the 21st Century
by Alan R. Andreasen
31245
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Product details
- ISBN-13: 9781412916349
- ISBN: 1412916348
- Publication Date: 2005
- Publisher: SAGE Publications, Inc
AUTHOR
SUMMARY
'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.Alan R. Andreasen is the author of 'Social Marketing in the 21st Century', published 2005 under ISBN 9781412916349 and ISBN 1412916348.
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