Preface to Marketing Management

Dr. James H. Donnelly, Jr. is the Thomas C. Simons Professor in the Gatton College of Business and Economics at the University of Kentucky. In 1990 he received the first Chancelloriquest;s Award for Outstanding Teaching given at the University. Previously, he had twice received the UK Alumni Associationiquest;s iquest;Great Teacher Award,iquest; an award one can only be eligible to receive every ten years. He has also received two iquest;Outstanding Teacheriquest; awards from Beta Gamma Sigma, national business honorary. In 1992 he received an Acorn Award recognizing iquest;Those Who Shape the Futureiquest; from the Kentucky Advocates for Higher Education. In 1995 he became one of six charter members elected to the Bank Marketing Hall of Fame. He has also received a iquest;Distinguished Alumni Awardiquest; from the University of Maryland. During his career he has published in the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Administrative Science Quarterly, Academy of Management Journal, Journal of Applied Psychology, Journal of Social Psychology, Journal of Business Research, and Operations Research, among others. He is the author of more than a dozen books which have sold more than one million copies. They include both widely adopted academic textbooks as well as professional books. He is very active in the banking industry where he currently serves on the board of directors of the Institute of Certified Bankers and the Bank Marketing Association. He is also the Academic Dean of the ABAiquest;s School of Bank Marketing and Management.Peter, J. Paul is the author of 'Preface to Marketing Management', published 2007 under ISBN 9780073380964 and ISBN 0073380962.