48041955

9781292017310

Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning
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  • ISBN-13: 9781292017310
  • ISBN: 1292017317
  • Edition: New edition
  • Publication Date: 2017
  • Publisher: Pearson Education Limited

AUTHOR

Nigel F. Piercy, Brigitte Nicoulaud, John Rudd, Graham J. Hooley

SUMMARY

Nigel F. Piercy is the author of 'Marketing Strategy and Competitive Positioning', published 2017 under ISBN 9781292017310 and ISBN 1292017317.

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