2135316
9780072961904
Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)
by John Mullins, Jr., Harper Boyd, Orville Walker
408103
About this item
- Condition: Very Good
- Provider: Open Books Contact
- Provider Rating: 94%
- Ships From: Chicago, IL
- Shipping: Standard, Expedited
496390
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
Product details
- ISBN-13: 9780072961904
- ISBN: 0072961902
- Edition: 5
- Publication Date: 2005
- Publisher: McGraw-Hill/Irwin
AUTHOR
SUMMARY
Harper W. Boyd, Jr. was the Donaghey Distinguished Professor Emeritus of Marketing at the University of Arkansas at Little Rock.John Mullins is the author of 'Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)', published 2005 under ISBN 9780072961904 and ISBN 0072961902.
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