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9780793193318
How To Sell More Stuff! Promotional Marketing That Really Works
by Schultz, Don E., Smith, Steve
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Product details
- ISBN-13: 9780793193318
- ISBN: 0793193311
- Publication Date: 2004
- Publisher: Kaplan
AUTHOR
SUMMARY
Don E. Schultz is a professor of Integrated Marketing Communication at Northwestern University and president of Agora, Inc. Steve Smith founded Creative Marketing Services, a consulting and creative firm that serves major agencies and brands, as well as small businesses competing with big budgets.Schultz, Don E. is the author of 'How To Sell More Stuff! Promotional Marketing That Really Works', published 2004 under ISBN 9780793193318 and ISBN 0793193311.
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