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9780470238271

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Product details

  • ISBN-13: 9780470238271
  • ISBN: 0470238275
  • Edition: 2
  • Publisher: Wiley, John & Sons, Incorporated

AUTHOR

Morgan, Adam, Morgan

SUMMARY

Morgan, Adam is the author of 'Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders' with ISBN 9780470238271 and ISBN 0470238275.

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