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Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Professor of Computer Science at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, and his many books include Memory and Attention, Things That Make Us Smart and The Invisible Computer.Norman, Don is the author of 'Design of Everyday Things' with ISBN 9780465067107 and ISBN 0465067107.
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