Branding for Nonprofits Developing Identity with Integrity

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland--a pioneer in the field--helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctive, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice.Holland, D. K. is the author of 'Branding for Nonprofits Developing Identity with Integrity', published 2006 under ISBN 9781581154344 and ISBN 1581154348.