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2101443

9780793186020

Why People Buy Things They Don't Need Understanding and Predicting Consumer Behavior

Why People Buy Things They Don't Need Understanding and Predicting Consumer Behavior
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780793186020
  • ISBN: 0793186021
  • Publication Date: 2004
  • Publisher: Kaplan Publishing

AUTHOR

Danziger, Pamela N.

SUMMARY

Pamela N. Danziger is president of Unity Marketing, a marketing consulting firm that serves consumer-product businesses.Danziger, Pamela N. is the author of 'Why People Buy Things They Don't Need Understanding and Predicting Consumer Behavior', published 2004 under ISBN 9780793186020 and ISBN 0793186021.

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