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9780742555440

Why It Sells Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Why It Sells Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

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Product details

  • ISBN-13: 9780742555440
  • ISBN: 0742555445
  • Publication Date: 2007
  • Publisher: Rowman & Littlefield Publishers, Incorporated

AUTHOR

Danesi, Marcel

SUMMARY

Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto.Danesi, Marcel is the author of 'Why It Sells Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys', published 2007 under ISBN 9780742555440 and ISBN 0742555445.

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