3936211
9781844801169
The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.Godfrey, Kerry is the author of 'Tourism Development Handbook: A Practical Approach to Planning and Marketing' with ISBN 9781844801169 and ISBN 1844801160.
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