3661095
9780131244887
A comprehensive and thoroughly researched guide for the international student. Covers every aspect of global strategy and global integration. Provides a systematic framework for evaluating which elements of strategy to globalize, and by how much. Contains numerous examples, end-of-chapter questions.Yip, George S. is the author of 'Total Global Strategy-business Schl.ed.' with ISBN 9780131244887 and ISBN 0131244884.
[read more]