32222693

9783409364546

Theorie der Kognitiven Dissonanz und Konsumg�ter-Marketing : Der Beitrag der Theorie der Kognitiven Dissonanz Zur Erkl�rung und Gestaltung Von Kaufentscheidungen Bei Konsumg�tern

Theorie der Kognitiven Dissonanz und Konsumg�ter-Marketing : Der Beitrag der Theorie der Kognitiven Dissonanz Zur Erkl�rung und Gestaltung Von Kaufentscheidungen Bei Konsumg�tern
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  • ISBN-13: 9783409364546
  • ISBN: 3409364544
  • Publication Date: 1973
  • Publisher: Westdeutscher Verlag GmbH

AUTHOR

Raff�e, Hans, Sauter, Bernhard, Silberer, G�nter

SUMMARY

Raff�e, Hans is the author of 'Theorie der Kognitiven Dissonanz und Konsumg�ter-Marketing : Der Beitrag der Theorie der Kognitiven Dissonanz Zur Erkl�rung und Gestaltung Von Kaufentscheidungen Bei Konsumg�tern', published 1973 under ISBN 9783409364546 and ISBN 3409364544.

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