The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents

George P. Moschis is Professor of Marketing and Director of the Center for Mature Consumer Studies at Georgia State University, Atlanta. Euehun Lee is Assistant Professor of Marketing at Sejong University in Seoul, Korea. He is an affiliate member of the Center for Mature Consumer Studies at Georgia State University. Anil Mathur is Associate Dean for Faculty Development and Associate Professor of Marketing at the Frank G. Zarb School of Business, Hofstra University. Jennifer Strautman is an Atlanta-based freelance writer and editor. She earned her Master of Science degree in marketing from Georgia State University.Euehun Lee is the author of 'The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents', published 2000 under ISBN 9781567203448 and ISBN 1567203442.