by Robinson, John P., Levy, Mark R., Davis, Dennis K.

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ISBN-13: 9780803925694
ISBN: 0803925697
Publication Date: 1986
Publisher: SAGE Publications, Incorporated

AUTHOR

Robinson, John P., Levy, Mark R., Davis, Dennis K.

SUMMARY

The authors effectively challenge the myth that the public gets most of its news from television. In a wide-ranging study (with European and US data), they conclude that television is not the public's 'main source' for news. The Main Source uses innovative survey techniques to show that public understanding of news information is considerably higher than previous research has found and that television news presentation could be far more effective.Robinson, John P. is the author of 'The Main Source: Learning from Television News', published 1986 under ISBN 9780803925694 and ISBN 0803925697.

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