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9780850132380
The Greatest Direct Mail Sales Letters of all Time
by Richard S. Hodgson
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Product details
- ISBN-13: 9780850132380
- ISBN: 085013238X
- Edition: Rev Sub
- Publisher: Dartnell Corp
AUTHOR
SUMMARY
Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products and services. Each letter is presented in its entirely, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed and what factors made each so successful. Adapt these strategies to your own particular marketing objectives and goals.Richard S. Hodgson is the author of 'The Greatest Direct Mail Sales Letters of all Time' with ISBN 9780850132380 and ISBN 085013238X.
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