5861290

9780199203055

The Business Environment

The Business Environment

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  • ISBN-13: 9780199203055
  • ISBN: 0199203059
  • Publication Date: 2007
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Wetherly, Paul, Otter, Dorron

SUMMARY

This textbook presents key themes and issues that underpin the business environment. The PESTLE framework is used to introduce the core political, economic, socio-cultural, technological, legal, and environmental business contexts. This is followed by topical 'issues' chapters, covering contemporary areas in the business environment.Wetherly, Paul is the author of 'The Business Environment', published 2007 under ISBN 9780199203055 and ISBN 0199203059.

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