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9780324147957
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Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's readers. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection makes it easy for instructors to incorporate case coverage into their business communication courses. This casebook highlights (36) well-known companies, such as Denny's Restaurants, Firestone Tires, Bruegger's Bagels, and Texaco Inc. A series of discussion questions and applications follows each case. In addition, James O'Rourke provides supplementary resources for a majority of the cases. This inexpensive casebook can be used in conjunction with any Business Communication theme or issue.James S. O'Rourke is the author of 'The Business Communication Casebook: A Notre Dame Collection', published 2001 under ISBN 9780324147957 and ISBN 0324147953.
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