5839798
9781416576631
Techno-Ready Marketing
by Parasuraman, A., Colby, Charles L.
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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325
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Buy with confidence. Excellent Customer Service & Return policy.
Product details
- ISBN-13: 9781416576631
- ISBN: 1416576630
- Publication Date: 2007
- Publisher: Simon & Schuster
AUTHOR
SUMMARY
A. Parasuramanis the James W. McLamore Professor of Marketing at the University of Miami. His expertise is in the areas of service-quality measurement and improvement and the role of technology in marketing. He consults to major corporations and is the coauthor ofDelivering Quality ServiceandServices Marketing,both published by The Free Press.Parasuraman, A. is the author of 'Techno-Ready Marketing', published 2007 under ISBN 9781416576631 and ISBN 1416576630.
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