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1655266

9781854182258

Strategic Planning in Public Relations

Strategic Planning in Public Relations

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Product details

  • ISBN-13: 9781854182258
  • ISBN: 1854182250
  • Publication Date: 2003
  • Publisher: Thorogood

AUTHOR

Knights, Kieran

SUMMARY

Strategic planning is a fresh approach to PR. An approach that is fact-based and scientific, clearly presenting the arguments for a campaign proposal backed with evidence. This essential new Report provides an introduction to the 'new' topic of strategic planning in public relations. The aim is to provide you with valuable tips and techniques to improve your PR and campaign planning.Knights, Kieran is the author of 'Strategic Planning in Public Relations', published 2003 under ISBN 9781854182258 and ISBN 1854182250.

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