4684263
9780471852629
Strategic Marketing Management - David A. Aaker
by Aaker, David A.
About this item
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Product details
- ISBN-13: 9780471852629
- ISBN: 0471852627
- Edition: 2
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. The Business Mission. EXTERNAL ANALYSIS. Customer Analysis. Competitor Analysis. Industry Analysis. Environmental Analysis. INTERNAL ANALYSIS. Self-analysis. Experience Curve. Portfolio Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage --Differentiation. Obtaining an SCA--Low-cost: Focus, and the Preemptive Move. Growth Strategies: Penetration, Product Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Mature Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Planning Forms. Index.Aaker, David A. is the author of 'Strategic Marketing Management - David A. Aaker' with ISBN 9780471852629 and ISBN 0471852627.
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