Strategic Marketing Communications A Systems Approach

M. Joseph Sirgy is a social/industrial psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the area of quality-of-life research and has been invited frequently by academic institutions and conferences as a distinguished scholar to speak on quality-of-life issues in relation to business, philosophy, measurement, and public policy. He has published extensively in social/behavioral science, managerial, and systems related journals on quality-of-life related issues. Examples include Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, European Journal of Marketing. His research focus is on developing and/or refining theoretical models in quality-of-life studies as related to business ethics, strategic marketing, macromarketing, and international marketing. He co-organized at least seven conferences related to quality of life as well as edited several conference proceedings related to quality of life and authored several monographs including: Quality of Life Studies and Social Indicators Research: An Annotated Bibliography of Selected Works 1984-98 (Blacksburg, VA: ISQOLS, 1998) and Classic Works, Literature Reviews, and Other Important References in QOL Research (Blacksburg, VA: ISQOLS, 1998). He presently serves as an editor of the Quality-of-Life/Marketing section of the Journal of Macromarketing. In a recent survey of scholarly productivity in business ethics, he was ranked as 82nd among 2,371 business ethics scholars world-wide.Sirgy, M. Joseph is the author of 'Strategic Marketing Communications A Systems Approach' with ISBN 9781592602834 and ISBN 1592602835.