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9780071151610

Strategic Marketing

Strategic Marketing

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Product details

  • ISBN-13: 9780071151610
  • ISBN: 0071151613
  • Edition: 7
  • Publication Date: 2002
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Cravens, David W., Piercy, Nigel F.

SUMMARY

This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy.Cravens, David W. is the author of 'Strategic Marketing', published 2002 under ISBN 9780071151610 and ISBN 0071151613.

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