Strategic Management in the Marketplace An Online Simulation in Business Strategy

The web-based simulation, Strategic Management in the Marketplace provides a simple to use, interactive, and dynamic learning component for any strategic management course. In Marketplace students assume control of a company that will enter the microcomputer industry and compete with other student-based teams. The executive team has the next year and a half (6 quarters or decision periods) to get this company off the ground and become a self-sufficient firm, earning substantial profits from your operations. Teams will have to employ both financial tools and a variety of non-financial feedback in developing and deploying their strategies. This simulation has been designed to work with Hitt, Ireland, Hoskisson’s Strategic Management, but can be used anywhere a shorter simulation is desired.Innovative Learning Staff is the author of 'Strategic Management in the Marketplace An Online Simulation in Business Strategy', published 2002 under ISBN 9780324168679 and ISBN 0324168675.