3557575
9780131278233
Appropriate for Strategic Management and Business Policy courses. This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources.Crossan, Mary M. is the author of 'Strategic Management A Casebook', published 2004 under ISBN 9780131278233 and ISBN 0131278231.
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