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1654637

9780198782322

Strategic Advertising Management

Strategic Advertising Management
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Product details

  • ISBN-13: 9780198782322
  • ISBN: 0198782322
  • Publication Date: 2002
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Percy, Larry, Elliott, Richard

SUMMARY

Larry Percy is Visiting Professor at Copenhagen Business School and Stockholm University Graduate School of Communications, and an advertising communications consultant Richard Elliott is Professor of Marketing & Consumer Research, Warwick Business School, and prior to this was Professor of Marketing at the University of ExeterPercy, Larry is the author of 'Strategic Advertising Management', published 2002 under ISBN 9780198782322 and ISBN 0198782322.

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