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9781573920193

Sports Marketing It's Not Just a Game Anymore

Sports Marketing It's Not Just a Game Anymore

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Product details

  • ISBN-13: 9781573920193
  • ISBN: 1573920193
  • Publisher: Prometheus Books, Publishers

AUTHOR

Schaaf, Phil

SUMMARY

Schaaf spotlights licensing, team & player endorsements, & media coverage to show how events as diverse as the World Cup, the Iditarod, the Super Bowl, & the Boston Marathon work with big business to use the public's passion for sport to churn out huge profits.Schaaf, Phil is the author of 'Sports Marketing It's Not Just a Game Anymore' with ISBN 9781573920193 and ISBN 1573920193.

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