5775885
9780750686402
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This book provides a unique insight on the use of sponsorship for a return on investment & will appeal to practitioners & undergraduate & postgraduate students alike. It builds a conceptual framework for the development, planning, implementation & evaluation of strategies for sport, art, music & community sponsorship.Masterman, Guy is the author of 'Sponsorship', published 2007 under ISBN 9780750686402 and ISBN 0750686405.
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