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9780324315042
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The Study Guide is designed to enhance student understanding and provide additional practice applying chapter concepts. Each chapter includes a summary of learning objectives, experiential exercises, Internet activities, and in-depth quizzes on chapter content and vocabulary.Hoffman, K. Douglas(K. Douglas Hoffman) is the author of 'SG Marketing Principles and Best Pract Advantage - Hoffman - Paperback' with ISBN 9780324315042 and ISBN 032431504X.
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