Sense The Art and Science of Creating Lasting Brands

In the mid 1950s Lippincott & Margulies began self-publishing "Sense, an industry magazine dedicated to exploring the leading issues surrounding identity and design. Each issue contains a series of thought provoking perspectives and insights that explore how companies and their products can become better known and better understood. In addition to insightful case studies on some of their more prominent clients, "Sense explores topics such as; How to bridge the gap between reality and perception; What to do after a merger; Establishing a new identity; Struggling for distinctiveness; What's the true measure of a brand?; Foundation for a new business; Managing brand risk, and Corporate Brand and Wall Street. "Sense is a two-book package celebrating the best of the magazine. The first book is a collection of the articles from all ninety-six issues and the second book explores each issue visually by showcasing the cover and spreads. This book provides insights from some of the top talent in identity design and is a must-have for every designer and marketing professional.Lippincott Mercer Staff is the author of 'Sense The Art and Science of Creating Lasting Brands' with ISBN 9781592530144 and ISBN 1592530141.