1559406
9780887307515
"A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness."--The Financial TimesAllen, Frederick Lewis is the author of 'Secret Formula How Brillant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World' with ISBN 9780887307515 and ISBN 0887307515.
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