Return on Design Smarter Web Design That Works

If you dont understand the information design principles that guide content display on the Web, all the bells and whistles on the planet cant guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web sites success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in todays cost-conscious economy.Phyo, Ani is the author of 'Return on Design Smarter Web Design That Works', published 2003 under ISBN 9780201756074 and ISBN 0201756072.