1505859
9780899308692
Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
by Alan J. Greco, Ronald D. Michman
31245
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- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9780899308692
- ISBN: 0899308694
- Publication Date: 1995
- Publisher: Praeger
AUTHOR
SUMMARY
'œThis book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students.'' Journal of Consumer MarketingAlan J. Greco is the author of 'Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management', published 1995 under ISBN 9780899308692 and ISBN 0899308694.
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