1505785
9780023086571
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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.Berman, Barry is the author of 'Retail Management A Strategic Approach' with ISBN 9780023086571 and ISBN 0023086572.
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