REMAKING OF RADIO, THE

In this era of advancing media technology, radio has endured because it has successfully adapted to change. The Remaking of Radio is a comprehensive examination of those adaptations and of the many factors shaping today's ten-billion-dollar commercial radio industry. Media expert Vincent M DItingo explores and explains the principal characteristics of radio's 'new age', including: * The initial deregulation of the industry by the FCC, resulting in a financial investment frenzy; * The introduction of satellite technology, broadening the scope of networks while creating a trend back to the national personality programs of the 1930s and 1940s; * AM's decline as a result of the explosive growth of FM and its partial recovery with the boom in talk radio; * Radio's strengthened financial staiblity stemming from the FCC's relaxation of local and national ownership limits; and * The move towards digital audio transmissions, improving radio's service to both advertisers and listeners. Vincent M Ditingo is an award-winning business writer, media consultant, and educator. He is a former senior editor of radio for Broadcasting and Cable and is founder and president of Ditingo Media Enterprises in New York CityDitingo, Vincent M. is the author of 'REMAKING OF RADIO, THE' with ISBN 9780240801742 and ISBN 0240801741.