Public Sector Marketing

Public Sector Marketing Tony Proctor ?A very useful source of exposition and reference for students of the public sector and practitioners in that sector interested in marketing perspectives and tools.' Professor David Leece, Manchester Metropolitan University ?There are several texts that address specific issues within this field, but none bring together the concepts of marketing in the public sector as Tony's book does.' Dr Paula Roberts, Keele University Public Sector Marketing is a lively and comprehensive guide to the skills and practices involved with marketing in the public sector. Taking the subject beyond its traditional roots in the private sector and profit-making organisations, this new book explores the distinctive demands and processes of the not-for-profit sector. Using case studies, diagrams, examples and thought-provoking questions, this book provides the most up-to-date and extensive approach to this important subject. In his accessible, reader-friendly style, Tony Proctor defines public sector marketing as it is currently understood, and sets the agenda for its future development. Key topics Brand building and delivering the service Social marketing Internal, intranet and internet marketing How services can be priced Strategies for marketing in the public sector About the Author Tony Proctor is Professor in Marketing at the University of Chester. His other publications include Strategic Marketing (Routledge, 2000), Essentials of Marketing Research, 4th edition (Financial Times Prentice Hall, 2005) and Creative Problem Solving for Managers, 2nd edition (Routledge, 2005).Proctor, Tony is the author of 'Public Sector Marketing' with ISBN 9780273708094 and ISBN 0273708090.