Name: Public Relations on the Net Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
Author: Holtz, Shel
ISBN: 9780814471524

by Holtz, Shel

Public Relations on the Net Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!

by Holtz, Shel

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ISBN-13: 9780814471524
ISBN: 0814471528
Edition: 2
Publication Date: 2002
Publisher: Amacom

AUTHOR

Holtz, Shel

SUMMARY

With an emphasis on how to measure results when using the Internet to improve the performance of PR initiatives, this guide offers strategic advice and detailed, step-by-step tactics. The author cites numerous successful case studies.Holtz, Shel is the author of 'Public Relations on the Net Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!', published 2002 under ISBN 9780814471524 and ISBN 0814471528.

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