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1450797

9781855067004

Psychology and Industrial Efficiency

Psychology and Industrial Efficiency

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Product details

  • ISBN-13: 9781855067004
  • ISBN: 1855067005
  • Publisher: Continuum International Publishing Group, Limited

AUTHOR

Munsterberg, Hugo

SUMMARY

From employee selection through work design and motivation to marketing, advertising, and selling, this work was the first to present a unified view of the psychological foundations of business practice. It was also influential in emphasizing the need to validate tests in relation to job-oriented criteria.Munsterberg, Hugo is the author of 'Psychology and Industrial Efficiency' with ISBN 9781855067004 and ISBN 1855067005.

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