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4740875

9781412908641

Product and Services Management

Product and Services Management

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Product details

  • ISBN-13: 9781412908641
  • ISBN: 1412908647
  • Edition: 1
  • Publication Date: 2006
  • Publisher: SAGE Publications, Limited

AUTHOR

Papastathopoulou, Paulina, Avlonitis, George J.

SUMMARY

Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas in product management: product portfolio evaluation, new product development and product deletion.Papastathopoulou, Paulina is the author of 'Product and Services Management', published 2006 under ISBN 9781412908641 and ISBN 1412908647.

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