Preface to Marketing Management

Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.Peter, J. Paul is the author of 'Preface to Marketing Management', published 2005 under ISBN 9780072962161 and ISBN 007296216X.