Practice of Market and Social Research An Introduction

MCGIVERN: THE PRACTICE OF MARKET AND SOCIAL RESEARCH<>The Practice of Market and Social Research<>is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, the book covers not only research methods and techniques such as sampling and questionnaire design, but also the practical tasks involved in running a research project. It guides the user through the preparation of the brief, writing of the proposal, managing the research project, preparation of the report and finally the presentation and evaluation of the findings.<> The Practice of Market and Social Research has been written especially for the MRS Advanced Certificate in Market and Social Research Practice. It covers the course syllabus in full and provides examples of both market and social research.<>Key features<>- Clear structure and user-friendly writing style.<>- Extensive coverage of the impact of technology on research.<>- Covers practical tasks and issues of relevance within the practice of market and social research.<>- A chapter on the analysis of qualitative data.<>- Up-to-date coverage of the application of the MRS Code of Conduct, as well as the implications of data protection legislation for research. Yvonne McGivern has many years' practical experience in research on both the agency and client side and is currently an independent research consultant with clients in the public and private sectors. She is a visiting lecturer at Trinity College, Dublin, on the MSc in Applied Social Research and the MSc in Economic Policy Studies. She was an external adviser to the MA in Applied Social and Market Research at the University of Westminster and taught Research Methods for several years at Queen's University, Belfast.<>The Practice of Market and Social Research<>is written for those completing the MRS Advanced Certificate in Market and Social Research Practice, as well as undergraduates in Social Science and Business Faculties working on research methods and market research modules.McGivern, Yvonne is the author of 'Practice of Market and Social Research An Introduction' with ISBN 9780273655060 and ISBN 027365506X.