4919229
9780399532764
A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach to making messages Purposeful, Original, and Pithy - to generate instant intrigue and word-of-mouth buzz.Horn, Sam is the author of 'Pop! Stand Out in Any Crowd', published 2006 under ISBN 9780399532764 and ISBN 0399532765.
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