6223111

9780719077197

Political Marketing and British Political Parties: Second Edititon

Political Marketing and British Political Parties: Second Edititon
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  • ISBN-13: 9780719077197
  • ISBN: 0719077192
  • Edition: 2
  • Publisher: Manchester University Press

AUTHOR

Lees-Marshment, Jennifer

SUMMARY

This work discusses how British political parties have to use sophisticated marketing techniques in order to gain electoral success. It goes on to discuss what this means for democracy, and questions whether British democracy is thriving.Lees-Marshment, Jennifer is the author of 'Political Marketing and British Political Parties: Second Edititon' with ISBN 9780719077197 and ISBN 0719077192.

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