Planning, Implementing, and Evaluating Targeted Communication Programs A Manual for Business Communicators

This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the "how to's," but with the "why's" as well.Selnow, Gary W. is the author of 'Planning, Implementing, and Evaluating Targeted Communication Programs A Manual for Business Communicators' with ISBN 9780899302089 and ISBN 0899302084.