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I. COMPOSING IN THE DIGITAL ERA. Inroduction: Writing for Different Purposes in Different Media. 1. The Rhetorical Situation. The Rhetorical Triangle. A Writer's Audience. A Writer's Ethos. A Writer's Purpose. 2. Words and Images. Verbal vs. Visual Media. Where Visuals Work Best. Where Words Work Best. 3. Planning and Drafting. Establish Your Goals. Explore Your Topic. Write a Working Thesis. Plan a Strategy. Compose a Draft. Write as a Member of a Team. Stay Organized. 4. Composing Paragraphs. Focus Your Paragraphs. Organize Your Paragraphs. Make Your Paragraphs Coherent. Consider Paragraph Length. Link Across Paragraphs. Write Effective Beginning and Ending Paragraphs. 5. Rewriting, Editing, and Proofreading. Switch from Writer to Reader. Learn Strategies for Rewriting. Respond to Other Writers' Drafts. Edit for Particular Goals. Proofread Carefully. Learn to Edit the Writing of Others. II. WRITING IN COLLEGE AND BEYOND. 6. Critical Reading and Viewing. Two Kinds of Reading and Viewing. Critical Reading. Verbal Fallacies. Critical Viewing. Visual Fallacies. 7. Writing to Reflect. Find An Reflective Topic. Identify a Focus. Develop Your Response. Sample Reflective Essay. A Reflective Magazine Article. A Reflective Web Site. 8. Writing to Inform. Find an Informative Topic. Narrow Your Topic and Write a Thesis. Develop and Organize Your Ideas. An Informative Brochure. Business Letters, Emails, and Memos. Reports. 9. Writing to Persuade. Find an Arguable Topic.