Transform Your Business to Become a Peak Performer"Chip Conley gives a brilliant analysis of the absolute necessity of Maslowa?s hierarchical paradigm in unleashing the talent and commitment of customers, employees, owners-in fact, stakeholders. Great resource material for leaders, trainers, educators, even parents. Chip practices in his hotels what he teaches-most successfully!" -Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness"Chip Conley presents a creative and thought-provoking new approach to running a business. He brilliantly applies Abraham Maslowa?s theories to management and provides insightful prescriptions that will help you gain peak performance in your company. Conleya?s depth and candor make this book a must-read for everyone who wants to improve their organization." -Bill George, former CEO, Medtronic and author, Authentic Leadership and True North"One of the best business books Ia?ve read. A unique combination of organized intelligence and creative insight. I guarantee it!" -George Zimmer, CEO and chairman, Mena?s Wearhouse, Inc."Strategy? Got one. Tactics? Check. But therea?s one more key element without which you wona?t get anywhere: Motivation. Peak will show you how to create motivated employees, customers, and investors, and tells the story of how one spectacular entrepreneur does it by treating people right-and how they return the favor." -Chris Anderson, editor-in-chief, Wired magazine and author, The Long Tail"Chip Conleya?s book is a perfect combination: part personal story, part business theory, and part how-to instruction. Peak combines head, heart, and soul for todaya?s aspiring business leader. Dona?t just read this book-do it!" -Alan M. Webber, former editorial director, Harvard Business Review and co-founding editor, Fast CompanyConley, Chip is the author of 'Peak How Great Companies Get Their Mojo from Maslow', published 2007 under ISBN 9780787988616 and ISBN 0787988618.